14 Apr 2021

“Love Begins Here” —— Cloud at Dawn


Chow Tai Fook Jewellery Group Collaborates with Teach For China

to Co-launch “Love Begins Here” to Empower Children

in Rural Villages through Education

Chow Tai Fook Jewellery Group Limited (“Chow Tai Fook Jewellery Group”, “the Group” or “the Company”; SEHK stock code: 1929), a Hong Kong Main Board listed company with over 90 years of heritage, is delighted to announce its partnership with Teach For China in co-launching the “Love Begins Here” programme to expedite progress towards rural education, empowering children with love, hope, and strength. Donation from the Group will be used to support Teach For China’s education project in the 2021-2022 academic year. The project aims to provide high-quality education to children by delegating young and professionally equipped teachers to rural areas where the educational resources are inadequate. 

Mr. Chan Sai-cheong, Managing Director (Mainland China)  of Chow Tai Fook Jewellery Group, said, “The Group uphold the spirit of ‘Do Good’ through proactively participating in various charitable activities and supporting sustainable development to give back to the society. The purpose of the ‘Love Begins Here’ programme, co-launched by the Group and Teach For China, is to create a better world by providing transcendent educational resources to children in rural villages, making well-rounded and equitable education opportunities more accessible to them, while making them feel loved and cared for.”  


Mr. Qi-nan Liao, Chief Executive Officer of Teach For China’s Fellowship Project, said, “The vision of Teach For China is to ensure that one day all children in China will enjoy access to quality education. We hope to nurture these young souls, be present in their growth as they build their confidence, and to be their beacon to show them their path forward. We are immensely grateful to Chow Tai Fook Jewellery Group for its care and support for education advancement in the rural villages in China. As the ‘Love Begins Here’ programme unfolds, we hope to raise people’s awareness of and their charitable engagement in facilitating village education.” 


 “Love Begins Here” Instilling the Feeling of a Loving Home

The ultimate goal of “Love Begins Here” programme co-launched by the Group and Teach For China, is to enable children to feel loved and being home. Home is children’s first school, and school is considered to be a second home for them. In the continuous journey of self-discovery and growth, every child needs patient and caring teachers to make the school a second home.


To raise public awareness about the well-being of children in rural villages, the Group launched the jewellery products with the theme of “Love Begins Here” to articulate the story of a child and a loving home. We are extending our invitation to the public to support empowerment through education in rural villages, so that we can light the path ahead and create a better future for the children.


“Love Begins Here”: A Bracelet of Love and Care

The intricately designed “Love Begins Here” bracelet features intertwined loops signifying the connection between volunteer teachers, children, and people who are passionate about contributing to this charitable cause. The design exudes innocent fun in its chronicle of the memorable moments and stories a child has with his/her home. The charms can be matched with different styles, and the heart-shaped pattern at the end of the bracelet conveys the message, “Where there is love, there is home.” The Group will also launch other jewellery products with the theme of “Love Begins Here” to be distributed for sale at its eShop and retail locations in Mainland China.


“Love Begins Here” Bracelet

To raise public awareness of children in rural villages, Chow Tai Fook Jewellery Group launched the “Love Begins Here” bracelet to articulate the story of a child and a loving home.

The Key Design Concepts of “Love Begins Here” Bracelet 

Design: Cloud at Dawn - Loupe

Golden rays peeking through the clouds, stars twinkling above – they stir up a child’s imagination of the realm beyond. “Can we ride on the clouds and touch the sky?” “Can we reach for the stars, the sun, the moon, or even the whole universe?” With their unbounded power to create, the children of today hold the future in their hands. Just give them the support and encouragement they need to grow, and the courage to realize their hopes and dreams! 

18K White Gold and Yellow Gold Diamond Charm

925 Silver Charm


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