Cynthia Lui


Cynthia Lui, the founder of Jewcells, is a Hong Kong based Jewellery designer who graduated from Sheffield Hallam University in Jewellery and Metalwork. Lui’s design inspiration comes from her love for storytelling and each of her work has its own story. 

In 2015, Lui decided to leave her position in Calvin Klein Jeans as an accessories designer in order to establish her personal contemporary jewellery brand: Jewcells. Jewcells’ signature product, the TRYNGO collection, was designed with a triangular shape for an unusual visual perception, and is blessed with the meaning of possessing the courage to reach for your dreams. 

Lui’s designs are as innovative and meaningful as the stories that inspired them, and Jewcells’ immense potential makes it a jewellery brand worth looking forward to.

Cynthia Lui's work

Loupe's Design Residency Programme is a comprehensive mentoring programme with industry experts from the established Chow Tai Fook Jewellery, specially created for jewellery designers who wish to elevate their career and skills to the next level. During the period of mentorship, designers-in-residence can expect to develop their skills and capabilities in jewellery design in the fully-equipped environment at Loupe.

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